The Prithick Ganguly | Brand Strategist

Brand Strategist

Brand Story Teller

Brand Architect

Prithick Ganguly

A brand storyteller, strategy architect, and creative catalyst with over 13+ years of immersive experience in bringing brands to life. I specialize in curating narratives that don’t just sell—they stick. From orchestrating high-decibel ATL campaigns to crafting nimble digital-first launches, my journey in brand management has been a tapestry of bold ideas, data-backed decisions, and market-moving outcomes.

Whether it’s building a Multi crore marketing roadmap or turning a simple product into a household conversation, I blend insight with instinct. My proudest chapters include launching a soulful YouTube-based cooking show that organically captivated hearts, creating content ecosystems for e-commerce, and activating brands during peak festive seasons with emotionally resonant campaigns.

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What I Do

Brand Marketing

Under Brand Marketing, I craft and implement strategies to build brand identity, define positioning, shape brand voice, and ensure consistent messaging across all touchpoints to enhance recall, relevance, and trust.

Digital Marketing

In Digital Marketing, I develop and manage campaigns across platforms like Google, Meta, and YouTube, leveraging SEO, paid ads, influencer marketing, and performance analytics to drive online visibility, engagement, and conversions.

Traditional Marketing

In Traditional Marketing, I plan and execute ATL activities like TV, radio, and print ads to build mass awareness, and BTL activities like in-store promotions, events, and activations to drive targeted engagement and consumer interaction on-ground.

New Product Development

In New Product Development, I contribute to concept creation, market research, positioning strategy, and launch planning, ensuring the product resonates with target consumers and aligns with brand goals.