From Lab to Basket: A Beginner’s Guide for NPD (Without the Boring MBA Jargon)
Your Product Journey Starts Here (Chaos Guaranteed) Imagine you’re trying to cook dal-chawal for the first time. You’ve got the lentils, the rice, and a vague memory of your mom yelling, “Hara dhaniya mat bhoolna!” Launching a NEW PRODUCT is similar—you need the right ingredients (research, formulation, packaging), a pinch of luck, and zero fear of burning the…